Wholesale range
A commercial range of beer, wine and spirits sourced for licensed trade customers.
Simpson Sterling Reserve & Co is the beer, wine, and spirits wholesale business of Cedkam Trade and Warehousing Limited.
We focus on sourcing and supplying alcoholic beverages to licensed trade customers, with an emphasis on dependable service, strong supplier relationships, efficient distribution, and a carefully developed product portfolio.
Our aim is to serve retailers, hospitality businesses, and other authorised trade customers with a professional and commercially focused wholesale service.
We work to build long-term relationships with customers and suppliers by offering responsive service, dependable supply, and practical commercial solutions.
Alcohol products are supplied subject to applicable UK licensing requirements and only to appropriately authorised customers.
SIMPSON STERLING RESERVE & CO.
A CEDKAM business focused on dependable beverage wholesale for authorised trade customers.
A commercial range of beer, wine and spirits sourced for licensed trade customers.
Responsive wholesale support for retailers, hospitality businesses and approved trade partners.
Practical sourcing and distribution built around dependable service and long-term relationships.
We work with appropriately authorised business customers, helping them source products with care and consistency.
Alcohol products are supplied subject to applicable UK licensing requirements and only to appropriately authorised customers.
Simpson Sterling Reserve & Co.
A CEDKAM business focused on beer, wine and spirits for appropriately authorised trade customers.

Wholesale, without the noise
Simpson Sterling Reserve & Co. is positioned for customers who value a well-managed wholesale relationship. We bring a focused product category together with clear trade communication and practical distribution support.
How we work
Built around the needs of retailers, hospitality businesses and other appropriately authorised trade customers.
Beer, wine and spirits considered around relevant trade demand.
Clear conversations, appropriate supply routes and reliable points of contact.
Working with the wider CEDKAM portfolio when warehousing or distribution coordination is needed.
Simpson Sterling Reserve & Co.
Simpson Sterling Reserve & Co. is a wholesale beverage business focused on sourcing and supplying alcoholic beverages to licensed trade customers.
Our focus
We work with suppliers, distributors, hospitality businesses, retailers and other licensed trade customers to provide reliable access to a range of beer, wine and spirits.
Our approach is built around responsible sourcing, strong supplier relationships, efficient distribution and a clear understanding of the needs of our customers.
What we do
Wholesale supply of alcoholic beverages for appropriately licensed trade customers.
Building a relevant product portfolio through dependable supplier relationships.
Supporting customers with reliable distribution and service.
Responsible supply
Alcohol is supplied subject to applicable UK licensing requirements. New wholesale customers are checked before approval, and orders are released only to customers or people authorised to receive them.